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Irregular Choice 20th Anniversary Celebrations

by Marianne Blaney on September 18, 2019

On 18th September 1999 Dan Sullivan showcased his collection at a trade show. This is the date the fabulous brand Irregular choice was born. 

The past 20 years the brand has gone from strength to strength and not only creating gorgeous new collections, but pushing the boundaries on what can be done with foot wear - from snow globe heels with a carousel horse inside, or to the more recent duck heels. Each time it gets better and better. 

In 2001 Irregular choice did the first sole print, which has become their signature part of any irregular choice shoe. The original sole was a kissing couple, which represented Dan and his wife. Since then there has been many other sole designs, so to honour this some of the most favourite designs have been collated to create the scarf and bag .

Whilst we wait in anticipation on what the next design will be, today we celebrate a 20 years of a fabulous creations along with some limited edition anniversary products.

We hope you love the items as much as we do. Please do check out our Facebook page for the video of Dan announcing the collection.


Much love 

Marianne xxxx


Bon Anniversaire bag - £145.00


Up Up & Away bag - £99.00

Bon Anniversaire silk scarf - £69.99